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Alka Paper Industries |
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| The role of the envelope in direct mail is much more than simply a means of sending a communication. It is the first thing the recipient sees. And we all know how important first impressions are. The envelope sets the expectation for the contents. Is it a bill, business mail, a card from a friend or simply a surprise to be anticipated? In most cases the more convincing and enticing the envelope the more likely it is to be opened. The envelope also portrays the values, ideas, brand and personality of your company. Things like accuracy of addressing, design, paper stock, print quality and fit with your brand, can all make a difference as to how the mail piece is perceived. So it makes good sense to pay close attention to the envelope that carries your direct mail.
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